Our Process — Combining Human Expertise and Technology for Impactful Newsletters

At Chapter.email, our approach begins with your objectives.

Whether you want to deepen engagement, build influence, or establish thought leadership, we develop newsletters designed to resonate.

“For years, we’ve been told that consent is king, but now, the democratization of content through AI and the rise of authentic voices have shifted the focus to connection—building trust and influence that last.” - Brian Gorman, Founder.

Five women dressed in cream-colored outfits celebrating outdoors with glasses of champagne, under string lights during sunset.
A man in glasses and a suit stands at a music stand, conducting or directing, while a woman in glasses and a blazer sits on a chair, writing or taking notes in a notebook.
A large passenger ferry named 'Ocean Dreamer' docked at a harbor during sunset, with a few people sitting on steps near a lamppost along the water.

  • We collaborate closely with you to understand your goals, target audience, and key messages, laying a strategic foundation.

  • Using a comprehensive database, we identify the best accounts, publications, YouTube channels, and podcasts aligned with your aim. Our team’s expertise ensures selection of impactful content that resonates with your audience.

  • Our editorial staff—seasoned writers with experience working with brands like Vogue and GQ—craft compelling narratives that echo your authentic voice, whether personal, professional, or authoritative.

  • We select or create high-quality visuals—thumbnails, custom images, and story-related imagery—that elevate your message and connect emotionally with your audience.

  • Combining AI-driven insights with our editorial expertise, we analyze engagement metrics after every send—such as open rates, click-throughs, and reader behavior—to refine and optimize future newsletters.